The world of marketing and advertising has radically changed during the centuries. If three centuries ago people would promote products and services based on the needs of the consumer, today with so many companies competing among them it is practically impossible to offer a better product than the competition, unless you use the tremendous power of graphics.
From larger than life posters and window graphics to small leaflets and brochures, each company is trying to attract its potential customers’ attention. We all know that a book is judged by its cover. Similarly, a brand is judged by its graphics promoted. When combined with colors, strong messages, videos, photos and animations, graphic design becomes an unstoppable force. Graphic design is what makes your business thrive in its niche.
The importance of graphics in marketing and advertising cannot be overstated. First of all, a good graphic design gives your brand a face and a visual presentation. The need for eye catching graphics becomes more and more valuable to a company that wants to differentiate from its competition. The strong meaning of graphics can easily stimulate a new customer to feel drawn to what you have to offer. Moreover, a strong corporate identity can make your business look stronger than it actually is.
In addition to making a first good impression, graphic design can instantly raise your business’ credibility while allowing your potential customers to experience the positive effects of the products or services offered. For instance, an insurance policy that features a happy couple enjoying a vacation in Hawaii can immediately evoke a strong emotion in your potential clients.
Trade Show Marketing – How to Make the Most of it
A strong exhibit design complemented by clever marketing techniques can give you an edge over your competition and can make your business stand out of the crowd. A well designed booth with appealing graphics can be a game changer for your business. When designing your trade show display graphics, you need to consider the following aspects:
- Who you are & what you do: place your logo at the maximum height possible in order to be easily found in the show hall. Moreover, create a short colored list with what you have to offer.
- State how you can help them: shortly explain what you can do for your customers that sets you apart from the competition.
- Use the following design items: less text, plain colors, a few photos, back lighting, add monitors and make the most of social media.
The Bottom Line
There is no doubt that graphic design is of paramount importance in marketing and advertising, especially when used in trade show marketing. Be unique, use the power of a strong design and outsmart your competition. Your success is then guaranteed.